tom and edo
Tom comes from Freiburg, southern Germany, while Edoardo grew up in his family’s winery in Lombardy. Our paths first crossed in 2016 during a high school exchange in Santa Barbara, USA, where we lived in the same host family. At that time, we obviously only enjoyed the California life and never imagined that we would one day start a wine brand together. The idea came years later, in 2023, when we were both studying in Barcelona — Edo for his Master’s and Tom for his Bachelor’s exchange program.
One day, Tom received an unexpected message from Edo out of nowhere: "I have a vision for us," with no further explanation. Later that day, we met for a drink, and Edo shared his idea: he wanted to build a brand around his Italian family’s winery and do it together with Tom. And so, the foundation was laid.
the brand
With Belmilan, we aim to represent the beauty ("bel" - bello/bella) of Italy and the winemaking area ("milan") of Edo’s family business, Poderi di San Pietro. We know that Milan is not a typically known as a winemaking area, which is why we wanted to use the name for our company. Belmilan seeks to distinguish itself from other wineries by combining family tradition, quality, and origin with an innovative approach; building a brand that delivers the Italian lifestyle in a glass, whether you are a wine expert or a casual wine enthusiast.
our wines
Belmilan and Poderi di San Pietro create an experience that combines family tradition with innovation. Reaching every wine enthusiast, no matter if wine-nerd or casual enjoyer.
7 delicious wines were selected from the family winery to provide an authentic taste from the region and the family's work.